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Me

Hey there! I’m Hien Le—part plant dad, part cheesecake baker, and full-time idea wrangler. I lead teams to turn business challenges into creative opportunities. Here’re where I’ve helped startups, ad agencies, and big brands level up:

Generative AI (Image, copy, video, sound, creative ops)
📢 Direct Response Marketing (Email, direct mail, social, web)
🎨 Branding (Brand guideline, integrated campaign)
🔥 Creative Strategy (Brand strategy, user research, A/B testing)