Resume

Marketing Creative Lead at Fuzzy

February 2021 - Present

• Launched Fuzzy Pet Care Fundamental - a membership program that helps pet parents build better connections with their pets.

• Led all marketing creative in both online and offline platforms (digital, direct mail, TV).

• Improved the Landing Page CTR to more than 50% in the first quarter of 2021.

Content Lead at Health IQ 

April 2020 - February 2021

• Launched Health IQ’s 1st Medicare Annual Enrollment Period that generated 850 new customers in less than 10 weeks.

• Led the content team to engage with target audiences on different channels (Facebook, Instagram, Pinterest, LinkedIn, Twitter, blog). Worked with influencers to amplify the brand mission.

• Planned, designed, implemented and monitored social media marketing campaigns.

Art Director at Health IQ 

April 2019 - February 2021

• Involved in branding and direct response marketing campaigns (TV, Radio, Print, Direct Mail, Digital) for all products: Life Insurance, Medicare, Auto Insurance.

• Worked as art director, copywriter, producer, communication strategist that not only increased brand awareness but also improved lead generations and cost-per-sales.

• Led projects within the internal team as well as collaborated with different agencies, vendors, and freelancers to optimize different marketing objectives and metrics.

• Contributed to the rise of the company's return on ad spend (ROAS) in multiple channels throughout the year. from 0.89 to 2.42.

Art Director at Pereira O Dell 

September 2017 - March 2019

• Built 5/3 Bank branding guidelines, including corporate identity and multi-channel playbook.

• Launched 5/3 Bank brand and sub-brand advertising campaigns in different regions and markets. After a year, the overall effective branding went up 300% and primary bank consideration went up 16%.  

• Involved in various online and offline ad campaigns for Netflix, Adobe, and FTD.   

Art Director Intern at Deutsch Los Angeles 

June 2017 - August 2017

• Worked on Diet Dr.Pepper 2018 Campaign.

• Collaborated with the internal Uber team and agency’s team to reposition their branding.  

Art Director Intern at Gyro San Francisco 

June - September 2016

• Worked on various ad campaigns for HP Instant Ink, Security Printers, Black Hat Event.  

• Involved in non-profit campaigns such as Coastal California Commission and Bring Back the Bears to California.

• Gyro won the 2016 B2B advertising agency of the year.