MoneyLion Email System

Background: MoneyLion is a leading digital financial platform offering banking, lending, and financial tools to help consumers manage, borrow, and grow their money.

My Role: Led the creative strategy and development of MoneyLion’s lifecycle email ecosystem, building a scalable system for acquisition, onboarding, engagement, and retention campaigns. Partnered with marketing, product, and data teams to design modular email templates, automate production workflows, and implement A/B testing frameworks to continuously optimize performance.

Results: Launched a scalable email system supporting 50+ automated lifecycle campaigns, increasing open rates by 32% and click-through rates by 24%. Improved onboarding conversion by 18% and reduced campaign production time by 60%, enabling faster experimentation and more personalized communication across millions of users.

Logo

Typography

Graphic elements + Iconography

Responsive module

Templates

Email journeys