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MoneyLion Content

MONEYLION CONTENT 

My task: Deliver useful, unique, and engaging content to make MoneyLion America’s most trusted source for making the BEST money decisions.

My role: Worked with executives in concepting, planning creatives, performance testing, and producing content for both growth and retention purposes.

Results: Increased new customers by 20%, improved customer lifetime value (CLV) by 15%, grew marketplace revenue by 30%.

Generated AI for discovery blog posts

Chinese New Year’s AI-generated photoshoot

Animated in-app posts

Content calendar: Halloween

Creative builder - Youtube series

Health is Wealth campaign