MONEYLION CONTENT
My task: Deliver useful, unique, and engaging content to make MoneyLion America’s most trusted source for making the BEST money decisions.
My role: Worked with executives in concepting, planning creatives, performance testing, and producing content for both growth and retention purposes.
Results: Increased new customers by 20%, improved customer lifetime value (CLV) by 15%, grew marketplace revenue by 30%.
Generated AI for discovery blog posts
Chinese New Year’s AI-generated photoshoot
Animated in-app posts
Content calendar: Halloween
Creative builder - Youtube series
Health is Wealth campaign