MONEYLION - MAKE SUMMER YOUR BEACH

Background: Ready to kick off your summer with a serious splash? MoneyLion is excited to introduce our new “Make Summer Your Beach” campaign, which aims to help Americans make smarter money decisions all summer long by highlighting money hacks, tips, and financial guidance related to travel, entertainment, dining, and outdoor recreation. Get ready to soak up the sun, wiggle those toes beneath the sand, and create unforgettable memories — all without breaking the bank. 

Idea: Imagine getting a postcard from your future yourself…at your dream getaway! Think of it like motivation—to chase your dream destination. Share and get the chance to make that dream vacation come true with a $10,000 prize. 

Results: The $10K giveaway post has the 2nd highest total comments ever. Over 30 million brand impressions, 18K sweepstakes entries.

WEBSITE EXPERIENCE - How to get your AI-generated vacation photo and share it for a chance to win your dream vacay

SOCIAL EXPERIENCE - Step 1: Like our Instagram/X posts. Step 2: Comment with your what your dream vacation would be. Step 3: We make the AI-generated dream vacay photo for you. Step 4: Share to stories for a chance to win a $10K dream vacay.

CONTENT SUPPORT: All tips and tricks to really make summer your beach