TELADOC HEALTH WEBSITE 

Background: Teladoc Health is a global leader in telemedicine, offering virtual healthcare services including 24/7 doctor consultations, mental health support, and chronic condition management. Through digital platforms, it delivers accessible, personalized care to patients in over 130 countries.

My Role: Directed a creative overhaul of the website and landing page system. Led the creative testing strategy and landing page optimization.

Results: Achieved a 28% increase in SEO performance, a 25% rise in form submissions, and a 3% improvement in conversion rate.

Web Design System: Designed a scalable system to ensure consistency and support growth across multiple platforms.

Modules: Composed of various design elements, each created to serve specific purposes within the web experience.

Web page templates: Optimized for various breakpoints, with a strong focus on mobile.

Dynamic components for A/B testing: Enable easy experimentation with different art directions and messaging based on the consumer journey and marketing funnels.

Layouts for mobile and desktop