Truebill Marketing Campaigns

Background: Truebill is an all-in-one financial wellness platform designed to empower people to take back control of their finances.

My Role: Led internal teams and managed freelancers and agencies in concepting, planning, and A/B testing to optimize key performance metrics (ROAS, CPA, CPM, CTR).

Results: The Truebill app reached #1 in Finance and top 20 overall on the App Store. Truebill captured 65% of the personal finance app market. In December 2021, it was acquired by Rocket Companies for $1.275B.

TV Spot

A/B testing on social media

Outdoor

Website + Landing pages